Content Guide

Tips for Selecting the Right Promotional Product for Your Business

There are two sides to promotional products. These are a great way of bringing something useful to customers’ lives, appreciating their loyalty to your brand and getting the word out about your brand. Promotional products are a reminder of your brand to customers and it will also create awareness in those who are not familiar with the brand as well because of the visibility. 

There are many things you can use

As promotional products whether it is pens, outerwear, tote bags, USB drives, notebooks etc. But choosing a product at random or choosing it depending on availability and affordability will not give you the maximum benefits. The first thing you need to do is some research about what your competitors are focusing on and the promotional products Australia that are the most popular. Even within a certain product category, there will be items that people prefer more or tend to use more. These are the items that you need to shortlist. You need to really look into if people will prefer a certain product over others. You can actually carry out online surveys and collect data before you decide so that there is a bigger probability of the promotional product being a hit.                

You need to clarify the purpose of what you are trying to achieve with the product. This should be in your marketing strategy and you should be able to understand how it related to your brand. There has to be a certain message it is giving about your brand. You should also think about the budget. You can check with your marketing budget about what is possible. And spending time to choose the right promotional product will mean that your customers will appreciate it even more and this can gain you some new customers as well because of the increased visibility. But sometimes, you may be dealing with a low budget and you will need to be very smart about what you choose for the promotional product. Consider where you will be giving this product as well. Some tend to give a limited number of luxury items to current customers. You can also focus on a tradeshow where a lower priced product can be given to a larger group of people.

Being relevant is very important

When it comes to choosing a promotional product. The product should be relevant to your industry and the business concept of your company along with being relevant to the time we are living in. Don’t just choose products that are trending at the moment as their popularity will soon fade. You have to choose something that people don’t have; try to choose something that is a little different from your competitors as your clients will already be having the item. Narrowing down the right product will be made easier once you specify your target audience. Think about the demographic, interests, gender, the income of your customers to get an idea of what they will appreciate.

Ryan Atkins
the authorRyan Atkins